1. COURSE OBJECTIVES
2. COURSE OUTLINE
3. COURSE FORMAT
4. GRADING CRITERIA
Copyright 1996, Roxanne Jacoby Designed and
Maintained by Zan Kuang.
This is an elective introductory course to international business. Its two main objectives are:
1) to acquaint the students with the main aspects of managing technology
in today's global business environment.
2) teach students Collaborative Learning and Working Methods such
as: working in teams on case studies and course projects, negotiating to
reach consensus, developing leadership skills, etc.
The course presents an overview of the following main topics:
Television and other forms of telecommunication (i.e. the Internet)
have already transformed our world into a global village. At the end of
the 20th century the main economic trends point towards globalization of
manufacturing, engineering and other services, increased deregulation,
freer markets, greater international trade and stronger regional trade
The NAFTA agreement will bring increased business cooperation in
North America, with more manufacturing facilities situated in Canada and
Mexico. The recent GATT agreement will substantially lower tariffs
and trade barriers in the participating countries (most of the world) and
lead to accelerated business globalization.
More and more American companies, such as: COCA COLA, GENERAL MOTORS,
FORD, MCDONALD'S, IBM, MOTOROLA, AT&T, etc., are becoming truly global
in scope, having subsidiaries and investors all around the world. On the
other hand, foreign companies such as DAIMLER-BENTZ, TOYOTA, HONDA, SIEMENS,
and many others are expanding their manufacturing facilities or buying
subsidiaries in the United States.
What does all this mean for the graduating American engineer?
How will these trends impact his or her career as a manager of technology?
This course will answer these questions by discussing specifics
of the global business environment and current business trends as they
relate to technology management.
Working on recent Harvard Business School case studies students
will develop solutions aiming to balance human factors, technical issues,
and economic considerations, all in the context of the international business
environment and diverse national political and economic strategies.
Taped interviews with the Labor Secretary and former Harvard Business
School Professor Robert Reich, Bill Gates (Microsoft) and Alex Trotman
(Ford), dealing with global competitiveness issues, will be viewed and
Several guest speakers, managers in major multinational corporations,
will be invited to speak to the class and share their experience in this
Course topics include: the global production process analysis,
information and materials flow, global technical resources, company strategy
and competition, technology and the environment, and many more.
This course will increase students' awareness to the complexities
of working in a global business environment. It will prepare them for further
studies in international business and technology management, if they so
Above all, it will introduce students to the type of knowledge required to assume managerial roles in the companies of the 21st century and take advantage of the limitless opportunities of the dynamic global economy.
The course is divided in four major parts as follows:
1 - THE POLITICAL AND ECONOMIC WORLD OF TODAY:
a) - EUROPE: The European Community; political and economic trends in Western Europe. The emergence of the new democracies of Eastern Europe. Nationalistic undercurrents and their significance for trade and development. Trade relations between Eastern and Western Europe, and between Europe and the rest of the world.
b) - ASIA: Major players in Asia; major trading blocks. The new China. Japan and its influence around the world. The "Little Tigers"- Hong Kong, Korea, Singapore, Taiwan, Malaysia, Thailand, etc.
India, Pakistan & Bangladesh.
c) - AUSTRALIA and NEW ZEALAND
d) - AFRICA and the MIDDLE EAST:
The Arab world: Egypt, Iran, Iraq, Syria, Algeria, Morocco, Tunis, Libya, the Gulf countries (Saudi Arabia, The Arab Emirates, Kuwait)
Developments in Central Africa
Developments in South Africa
e) - SOUTH & CENTRAL AMERICA, and THE CARIBBEAN BASIN:
Brazil, Argentina, Chile
Ecuador, Colombia, Venezuela, Peru, Bolivia
Central American Countries: Guatemala, Costa Rica, El Salvador, Panama, etc.
The Caribbean countries
f) - NORTH AMERICA: Canada, the United States and Mexico
Items to be discussed for above world areas include:
All these points will be discussed in lectures and case studies,
focusing on how they apply to engineers in concrete working situations.
2 - ASPECTS OF WORKING ABROAD FOR AN AMERICAN OR MULTINATIONAL
COMPANY; WORKING IN THE UNITED STATES FOR A FOREIGN FIRM.
Adaptability to national or regional customs and corporate culture Labor/management relations: work force diversity, training, productivity
Case studies will be used to illustrate these aspects.
3 - MANAGING TECHNOLOGY IN THE GLOBAL BUSINESS ENVIRONMENT OF
THE 21ST CENTURY:
Case studies will be used to illustrate these various topics.
4 - PROJECTS' WRAP-UP, FINAL EXAM. CONCLUSIONS OF THE COURSE:
Projects presentation. Conclusions, what the course meant to the students. Final exam.
3. COURSE FORMAT
The course is designed to earn 3 credits: one semester of 15 weekly
sessions, each of 3 contact hours. Each weekly session will be comprised
of an approx. 1.5 hours lecture and 1.5 hours of discussions of case studies/project
Since team work is essential for this course, the students will be divided in teams of maximum five or six, each person in a team having in turn the lead for at least two assignments.
4. GRADING CRITERIA
In order to pass this course the students will have to satisfactorily
complete the following four major tasks:
A) Work in teams on the assigned case studies:
At least three of the team students should contribute to each
assignment. Students will be in turn Team Leaders. As Team Leaders the
students will make a brief oral presentation (ca. 10-15 min.) of the case
study and the results of the team's research and analysis. A short written
report, listing contributors will be submitted for each assignment.
At all times students are expected to answer questions and be
active participants in class discussions. The grade weight of this effort
will be: 30%
B) Work in teams on one complex project: The project will include two sessions of computer international negotiations with other teams. Each student will be responsible for a specific section of his/ her team's project. He/ she will write the final report for that section and present it orally in the final project presentation. The students will choose their project team leader and their project assignment. Grade weight for the project: 30%
Once formed at the beginning of the course, the teams should remain fixed for the duration of the course, unless clear imbalances require reorganization. When the teams are selected, the aim will be to achieve the greatest ethnic, cultural, etc., diversity in each team. The students will be encouraged to make by themselves as many decisions as possible, to negotiate issues and come to satisfactory results.
C) Answer a twenty question multiple-choice/essay mid-term:
Grade weight: 20%
D) Answer a twenty question multiple-choice/essay final exam: Grade weight: 20%
During the whole length of the course, due to the case studies and project work, the instructor will have many opportunities to evaluate and guide each student's contributions, thus establishing the basis for an as fair as possible grading. If there will be students with particular difficulties, they will receive extra help and will be made aware of their progress.
Its title being GLOBAL PERSPECTIVES, this course offers a wide overview of many subjects in a rather short time.
The mainstay of this course will be the articles and case studies published by the HARVARD BUSINESS SCHOOL (HBS). The HBS is one of the top, if not the best business school in the world. As such it has a large variety of excellent and current teaching materials.
Students are also strongly encouraged to use the many research sources available on the Internet, such as: CNN Pathfinder, Financial Times, CIA World Factbook, etc.
Other sources include: U.S. Government publications, The New York Times (Business section articles as required), and several other sources as recommended below:
A. STUDENTS' REQUIRED READING MATERIALS:
A.1 Assigned HBS cases, various notes and articles
A.2 "2020 Visions, Long View of a Changing World", by R. Carlson and B. Goldman.
A.3 "Getting to Yes", by Fisher, William & Patton
A.4 The Sunday New York Times, Business Section. Every Sunday during semester.Relevant articles, for class discussion.
B. LIBRARY REFERENCES:
(to be found in the CU and/or NYU Bobst business - 6 fl. libraries)
B.1 Beyond the Limits, by Meadows, Meadows and Randers,
Chelsea Green Publishing Co., Post Mills, VT.
B.2 The Third Wave, by Alvin Tofler
B.3 Hoover's Handbook of American Business - latest edition
B.4 Hoover's Handbook of World Business - latest edition
(both B.3 and B.4 by The Reference Press, Inc.)
B.5 U.S. Industrial Outlook - latest edition
B.6 World Outlook - latest edition
(both B.5 and B.6 by the U.S. Department of Commerce)
B.7 World Class Business - A Guide to the 100 Most Powerful Corporations, by P. Mattera, Henry Holt & Co., NY 1992
B.8 Area Books in the Global Studies Series of the Dushkin Publishing Group, Gilford, CN.
B.9 Zaibatsu America, by Robert L. Kearns, The Free Press, Macmillan Inc., NY 1992
This is a timely course. It offers a broad and varied perspective
on issues related to technology development and management in a global
business environment. It aims to better prepare the students to understand
and handle the complex issues of global competitiveness in goods production,
become better engineers and managers of technology in the years to come.
In order to cover the proposed material the course moves at a
fast pace. It requires students' regular attendance, oral participation
in class, and homework, both in individual study and team work on case
studies and projects.
This course enriches Cooper Union's curriculum and broadens students' perspective.
<Copyright 1996, Roxanne Jacoby Designed and
Maintained by Zan Kuang.