Joint Venture Proposal
Submitted by Daewoo Automobile Romania
DAEWOO - QUALITY AND PERFORMANCE
Daewoo Automabile Romania (DAR) was born at 5-th of january 1994 when Daewoo and Automobile Craiova had signed the agreement which made the allowance for the bigest and the most successfull Korean investment in Romania.
Daewoo cars were received very good by the romanian customers; for example in 1995 DAR had sold 50,000 Cielo cars. In 1995 the sales were 1 billion $ and in 1996 will be expected to grow.
Daewoo Damas model, the subject of our proposal, is a real market success and we estimate a bigger one on the Thailandese market.
AIMS OF THE PROJECT
The aim of the project is to achieve a joint-venture partnership between DAR and AUTOTHAI, to manufacture minivans in Thailand. This initiative is justified both by the absorbtions potential of the Thailandese market and DAR's desire for penetrating it. The achieved studies have showed that DAEWOO DAMAS minivan is "the dream car" of any small thailandese enterpriser.
As good thinks come in small packages, we invite you to watch together the qualities of this car which hauls cargo like a truck, can be driven like a passenger car and fits perfectly with today's active lifestyle. DAR thi$ on South-East Asia.
DESIRED CAR TECHINCAL CARACTERISTICS
If your business requires a tough and dependable cargo hauler that offers maximum cargo-carrying capacity, look no further than the DAMAS minivan.
PLANT YEARLY PRODUCTION CAPACITY
We sugest to manufacture 20,000 cars/year, but our offer is very flexible depending on AUTOTHAI proposal. We consider this production capacity will be obtained in 1998.
TYPE OF OWNERSHIP SOUGHT
DAR is a joint firm, 51% from shares belong to DAEWOO INDUSTRIES and 49% to Automobile Craiova. So the DAR-AUTOTHAI partnership will be a joint firm, private and public.
FINANCING, TAX INCENTIVES
The financing will be ensured by DAR from it's own resources, making allowance for our large development fund.
PLANT LOCATION PREFERENCES
We suggest Bangkok as the plant location, but we are ready to accept other offers from AUTOTHAI.
Looking forward for a positive answer,
Daewoo Automobile Romania
1996, Daewoo Team Designed
and Maintained by Zan Kuang.