Joint Venture Proposal for AutoThai

Toyota Corporation

Dear AutoThai

Toyota's Guiding Principles

"Be a company of the world"
"Serve the greater good of people everywhere by devoting careful attention to safety and to the environment"
"Assert leadership in technology and in customer satisfaction"
"Become a contributing member of the community in every nation"
"Foster a corporate culture that honors individuality while promoting teamwork"
"Pursue continuing growth through efficient, global management"
"Build lasting relationships with business partners around the world"

1)Suggested factory size, location, reasons for choosing the specific data.

2)Specific technical and managerial data:

-Addition of models produced-

Toyota will begin development and local production of a passenger car specifically for Thailand.


Toyota is ready to finance a majority of the equity portion, but the exact amount is subject to further negotiation between Toyota and Autothai.

4)workers' training

We have already send instlactors to China ,Myanmar, Vietnam.

If you need , we will send instlactors.

And we will construct training rooms.


We already constructed company (Toyota Motor Thailand Co Ltd.) since 1962, and began to product cars since 1964. So, the commercal network is big in Thailand. It is easy to supply parts of cars.

Best wishes,


Copyright 1996, Toyota Team Designed and Maintained by Zan Kuang.