MYMUP, which stands for "Multi-Year Multi-University Project, is an interdisciplinary, inter-university project which encourages students from diverse backgrounds to find creative yet pragmatic solutions to current, real-life design projects.

Group projects explored in EID 111–Design, Illusion and Reality emphasize the interplay among ideas, concepts and values on one hand and the appearance of the design on the other. The projects aim at being vivid demonstrations of how design brings illusion and reality together; how illusion, however conceived, shapes reality, however experienced; and how that reality in turn contributes to reshaping the illusion in a constant interplay – design becoming the stimulator, the moderator, the revealer, the resolver, the means to an end.